Senior Meta Ads & Performance Marketing Specialist (Meta Ads, GTM, GA4, CAPI)

Important: This role requires mandatory availability and responsiveness during our core business hours of 8:00 AM – 5:00 PM Pacific Standard Time (PST); please only apply if you can commit to this schedule.

PLEASE complete your application form below.

This helps us get to know you better, organize our candidate list, and speeds up the hiring process.

*ONLY applicants who complete this form will be considered!!*

https://forms.clickup.com/3659765/f/3fnzn-13438/50RJUPYIMSF9TIEN4C

[[[ Who We're Looking For ]]]

We're hiring a Performance Marketing Specialist with strong technical expertise in Meta Ads, Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), and GA4.

We are looking for someone who can start by fixing our Meta tracking and attribution foundation, then potentially continue long-term as our technical funnel and performance marketing specialist.

You'll help improve conversion tracking, attribution accuracy, and paid funnel performance across our marketing systems. This role is ideal for someone who enjoys solving tracking issues, optimizing data accuracy, and improving campaign performance through clean measurement and analytics.

You'll have significant ownership over our tracking, attribution, and funnel infrastructure, with the opportunity to help shape how we scale paid acquisition long-term.

We value accurate data and evidence-based decision making, and we're looking for someone who shares that mindset.

If you're the person teammates call when conversion data doesn't make sense, we'd like to talk.

[[[ Who You Are ]]]

• Comfortable troubleshooting technical marketing systems and working with data.
• Comfortable working remotely in asynchronous environments (ClickUp, Slack, etc.)
• Communicates findings, recommendations, and technical issues clearly to non-technical stakeholders.

[[[ Core Skills ]]]

• Meta Ads Manager
• Meta Pixel
• Conversions API (CAPI)
• Google Tag Manager (GTM)
• GA4
• Event tracking & debugging
• Custom events & conversions
• Server-side tracking
• Event deduplication
• Funnel analytics & conversion optimization

You should be able to confidently answer questions like

• Why is Meta reporting conversions that never happened?
• Which event is firing this conversion?
• Is Meta optimizing toward the correct action?
• Are events duplicated, misfiring, or firing too early?

Bonus Skills

• Zapier automation
• Technical SEO
• AI Search / AEO optimization

Not a Fit If

• You only know basic campaign setup
• Your expertise is primarily creatives or audience testing
• You aren't comfortable working in GTM
• You have limited experience troubleshooting Pixel/CAPI issues
• You rely solely on Ads Manager reporting without validating tracking accuracy

[[[ What You'll Work On ]]]

• Audit Meta tracking and attribution setups
• Fix Pixel, CAPI, and GTM issues
• Build clean conversion tracking frameworks
• Improve reporting accuracy and attribution
• Track the full funnel from click to lead/booked appointment
• Identify conversion bottlenecks and optimization opportunities
• Support future funnel projects across Meta, Google, and other paid channels

[[[ Availability & Logistics ]]]

- Time Zone: Commitment to work within or have significant overlap with the Pacific Standard Time (PST) zone.

- Platforms: Our team uses ClickUp, Slack, SharePoint, LastPass, Canva, and Hubstaff. Experience with similar collaboration tools is preferred, and the ability to learn new platforms quickly is required.

[[[ Paid Test Job ]]]

We value your time and expertise. Shortlisted applicants will be invited to complete a Paid Test Job. This trial project will allow us to assess your technical skills, your ability to follow our specific SOPs, and your communication style within our asynchronous workflow (ClickUp/Slack).

Thank you for taking your time to complete this form. This helps us get to know you better and speeds up the hiring process.

We thank all applicants for your interest; however, only those selected for an interview will be contacted.

Hope to welcome you to our team!

Pay: $9.00 - $15.00 per hour

Benefits

* Flexible schedule

Work Location: Remote