Senior Marketing Strategist

What You'll Do:

We’re looking for a motivated Sr. Marketing Strategist to support our B2B sales organization within Principal’s Retirement & Income Solutions (RIS) business. In this role, you will play a crucial role in developing strategic marketing plans to drive business results for Principal’s retirement business. Job Responsibilities:* Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities, promote awareness and drive engagement. * Establish clear metrics for assessing success and guarantee seamless implementation. * Work closely with subject matter experts (SMEs) to create, build, and successfully implement multiple complex and concurrent campaigns. * Have a deep understanding of specific audiences and behaviors * Oversee and evaluate our advisor marketing qualified engagement program. * Elevate brand awareness by amplifying third party recognition * Communicate ideas effectively to internal and external stakeholders, lead through influence and work across teams, the enterprise and with external agencies.

Who You Are: * Bachelor's degree (BS or BA) and at least 6 -8 years of related work experience required * Experience helping to build strategic marketing programs that deliver strong results * Experience parting with or supporting a sales organization * Ability to translate data analytics into implications * Strong strategic and critical thinking skills * Outstanding organizational skills and the ability to manage multiple projects simultaneously * Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message * Perform other job-related duties or special projects * Some travel required, including overnight stays

Preferred Skills that help you stand out

* Familiarity with financial services or retirement industry * Ability to anticipate needs, problem- solve proactively and build strong internal relationships * General und...