Senior Marketing Manager

About Bidease

Bidease is a fast-growing mobile ad tech company specializing in in-app programmatic advertising. Our DSP empowers advertisers to efficiently reach their target audiences across mobile devices. We work with top brands, agencies, and app developers to drive measurable growth through data-driven performance.

About the Role

We are hiring a Senior Marketing Manager, ABM to own how Bidease engages its most important target accounts. You will work from a defined list of enterprise DSP and SSP targets, build the programs that earn their attention and orchestrate the multi-touch plays that move an account from cold, to familiar, to sales-ready. You'll partner closely with Sales on account prioritization and with Commercial Operations on the systems and data that power the work.

Key Responsibilities

• Own end-to-end ABM programs for Bidease's priority DSP and SSP target accounts, including account mapping, multi-touch program execution, and measurement.
• Build account maps with Sales, identifying decision-makers, buying committees, and entry points within each target organization.
• Design and run the mix that warms an account: targeted content, thought leadership, events and field touches, webinars, and nurture tracks tailored to the account and persona.
• Own account-targeted paid programs - LinkedIn first - aimed at named accounts and personas, not broad audiences.
• Manage channel mix and budget against account engagement and influenced pipeline.
• Partner with AEs on account prioritization, penetration strategy, and the timing of the handoff from warm to active.
• Own program-level reporting - account engagement, meetings generated, and influenced pipeline, by DSP and SSP segment.
• Define the ABM playbook as you run it, bringing rigor and process to a function being built from the ground up.

Requirements

* 5–8 years in ABM, demand gen, or field/enterprise marketing with a track record of engaging and conv...