Senior Manager, Marketing - Squishmallows 2

The Sr. Manager, Marketing - Squishmallows will be responsible for an iconic and beloved brand that has grown over the last 10 years from the #1 plush item to a multi-category, multi-generational phenomenon. You will be part of the team planning the next era of Squishmallows by driving x-category partnership plans that establish Squishmallows as an evergreen lifestyle franchise.

What You Will Do

• Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.
• Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.
• Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.
• Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.
• Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.
• Manage external agencies with regards to digital media, creative development, and influencer marketing.
• Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Consistently review and report trends, sales data and consumer behaviors.
• Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.
• Develop creative briefs and manage relationships with external agency partners for social and video creative, paid digital and linear media, influencers, print, e-commerce and more.
• Assess the effectiveness of the various marketing campaigns under their responsibi...