Senior Manager, Field Marketing

SENIOR MANAGER, FIELD MARKETING

WHAT A DIFFERENCE

At Primrose, our mission - *to forge a path that leads to a brighter future for all children -* is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.

We believe who YOU are is as important as what you know.

We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

WHAT YOU WILL DO

As the Senior Manager, Field Marketing, you will serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations. You will provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.

In this role, you will combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function. While you may provide guidance and mentorship to team members, this role is primarily focused on owning regional outcomes, solving complex challenges, and serving as a senior subject matter expert. This role is remote reporting to the Director of Field Marketing. In this role, the Senior Manager will manage their assigned Field Marketing Manager for their region.

Franchise Owner Advisory & Enablement

* Serve as the senior marketing resource for a portfolio of schools in your designated region, providing expert counsel on local marketing strategy, channel mix, and investment allocation. * Consult Franchise Owners on how to plan and deploy their required local marketing investment for maximum impact across di...