Senior Google Search Growth Strategist

Senior Google Search Growth Strategist

Build the Future of Search for One of the Fastest-Growing Sports Performance Brands.

About Kinetic Arm

Kinetic Arm is redefining arm performance, protection, and recovery through patented technology trusted by professional athletes, collegiate programs, sports medicine professionals, and more than 100,000 athletes worldwide.

Our products are used across baseball, softball, football, golf, tennis, pickleball, volleyball, basketball, cricket, and other overhead sports—and we're just getting started.

Unlike traditional sports products, Kinetic Arm created an entirely new category of dynamic arm support.

That means we don't simply compete for market share—we're building the market.

As we continue expanding into new sports and international markets, we're looking for an experienced Google Search Growth Strategist who can help own and scale our entire Google ecosystem.

What Makes This Role Different

This is not a traditional Google Ads position.

We're looking for someone who understands that Kinetic Arm cannot be marketed through a conventional ecommerce or sporting goods lens.

One of the biggest challenges—and greatest opportunities—of this role is helping Google understand what Kinetic Arm is.

Our technology doesn't fit neatly into existing product categories such as braces, compression sleeves, sporting goods, or medical devices. Success requires building Google's understanding of our category while capturing existing demand and creating new demand across multiple sports and audiences.

You'll help establish Kinetic Arm as the category leader by strategically building search visibility, optimizing Merchant Center, improving product feeds, expanding keyword ownership, identifying emerging opportunities, and creating scalable search strategies that continue to evolve as our business grows.

If you're passionate about solving complex search challenges, leveraging AI, testing aggressively, and building sustainable competitive advantages, this is an opportunity to make a significant impact.

Position Overview

The Senior Google Search Growth Strategist owns Kinetic Arm's Google ecosystem and is responsible for scaling Google into one of the company's most profitable growth channels.

This role combines strategy, technical execution, analytics, and innovation to drive profitable growth across Search, Shopping, Merchant Center, Performance Max, Display, YouTube, and future international expansion.

You'll work closely with executive leadership, brand, creative, SEO, CRO, and content teams to ensure Google's understanding of Kinetic Arm continues to strengthen as we expand into new sports and markets.

This is a highly hands-on role for someone who enjoys building, testing, optimizing, and scaling.

Primary ResponsibilitiesGoogle Ads & Campaign Management

Own the strategy, execution, optimization, and scaling of

• Google Search
• Google Shopping
• Performance Max
• Display
• Demand Generation
• YouTube
• Remarketing
• Brand & non-brand campaigns
• Budget allocation
• Bid strategy optimization
• Campaign structure
• Scaling profitable campaigns

Continuously monitor campaign performance while identifying opportunities to improve efficiency, increase market share, and maximize profitable growth.

Merchant Center & Product Feed Management

Own the health and optimization of Merchant Center, including

• Merchant Center diagnostics
• Product visibility
• Product categorization
• Feed quality
• Feed rules
• GTIN management
• Product titles
• Product descriptions
• Supplemental feeds
• Feed optimization
• DataFeedWatch (or similar platforms)
• Shopping segmentation
• Product promotions
• Structured data opportunities
• Troubleshooting Merchant Center issues quickly and efficiently

Search Growth Strategy

Develop long-term search strategies that expand Kinetic Arm's visibility across current and future markets.

Responsibilities include

• Building category ownership
• Identifying search gaps
• Expanding into new sports
• International market expansion
• New audience development
• Consumer search behavior analysis
• Competitive positioning
• Search ecosystem development

Keyword Intelligence & Search Opportunity Development

Own Kinetic Arm's master keyword strategy by continually expanding and refining search opportunities.

Including

• Commercial intent keywords
• Sport-specific keywords
• Benefit-focused searches
• Pain-related searches
• Recovery-related searches
• Brand protection
• Competitor interception
• Comparison keywords
• Long-tail search opportunities
• Seasonal trends
• Emerging search behavior
• International keyword expansion

Use Google Search Console, Google Trends, AI research tools, forums, and competitive research to identify opportunities before competitors do.

RSA & Creative Optimization

Partner closely with the Brand Director and Creative team to ensure Google's messaging accurately reflects Kinetic Arm's positioning.

Responsibilities include

• RSA development
• Headline testing
• Description testing
• Asset optimization
• Ad extensions
• Messaging strategy
• Creative testing
• Performance analysis

Landing Page & Conversion Optimization

Work closely with marketing leadership to improve search-to-conversion performance by aligning user intent with the website experience.

Responsibilities include

• Landing page recommendations
• CRO opportunities
• Quality Score improvements
• Search intent alignment
• User journey optimization
• Sport-specific landing page strategy

Search Intelligence & AI Innovation

Continuously monitor Google's ecosystem to identify new opportunities.

Responsibilities include

• Google Search Console monitoring
• Google Trends
• Competitive intelligence
• Search behavior analysis
• Industry trends
• Search demand forecasting
• AI-assisted research
• AI-assisted optimization
• AI workflow implementation
• Emerging Google features and best practices

We expect this role to actively leverage AI tools to improve research, workflow efficiency, campaign optimization, reporting, and strategic decision-making.

Performance Reporting

Maintain weekly, monthly, and quarterly reporting focused on actionable insights.

Weekly

• Revenue
• ROAS
• CPA
• Impression Share
• Search term insights
• Budget pacing
• Campaign opportunities

Monthly

• Sport performance
• Campaign performance
• Merchant Center health
• Search demand trends
• Competitive analysis
• Keyword growth
• Landing page performance

Quarterly

• Strategic recommendations
• Category ownership progress
• International opportunities
• Sport expansion roadmap
• Budget recommendations
• Search ecosystem improvements

What We're Looking For

We're looking for someone who goes beyond campaign management.

The ideal candidate is a strategic growth thinker who enjoys building search ecosystems, solving difficult problems, testing new ideas, and continuously improving performance.

Qualifications include

• 5+ years of advanced Google Ads experience
• Proven success managing high-performing ecommerce accounts
• Advanced Merchant Center experience
• Strong Shopping feed optimization experience
• Experience with DataFeedWatch, Feedonomics, or similar feed management platforms
• Advanced understanding of Performance Max
• Experience scaling significant advertising budgets profitably
• Strong analytical and reporting skills
• Experience using AI tools to improve campaign performance and workflows
• Comfortable collaborating across creative, brand, SEO, CRO, and executive leadership
• Self-motivated with a strong ownership mentality
• Highly organized and detail-oriented
• Passion for continuous learning and testing

Bonus Experience

Experience with

• Sports performance brands
• Consumer health or wellness products
• International Google campaigns
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Server-side tracking
• CSS Partners
• Structured data
• SEO strategy
• Conversion Rate Optimization

Success Metrics

Success in this role will be measured by

• Revenue growth from Google
• ROAS and CPA performance
• Search impression share
• Merchant Center health
• Shopping feed quality
• Search-to-conversion improvements
• Keyword ownership growth
• New sport expansion
• International search readiness
• Category leadership within Google Search

Our Mission for This Role

Build and scale Kinetic Arm's search ecosystem by capturing existing demand, teaching Google what Kinetic Arm is, establishing category ownership, and creating a repeatable framework for future sport and international expansion through Search, Shopping, Merchant Center, AI-driven optimization, and continuous innovation.

Reporting Structure

Reports To

• VP
• CFO

Works Closely With

• Brand Director
• Creative Team
• SEO
• CRO
• Content
• Executive Leadership

Compensation

• Competitive base salary or monthly retainer (based on experience)
• Performance-based incentives tied to growth and profitability
• Opportunity to grow with one of the fastest-growing brands in sports performance

Pay: $80,000.00 - $90,000.00 per year

Work Location: Remote