Senior Marketing Manager

– Demand Generation & AI-Driven Growth

About Cobalt Iron

Cobalt Iron builds the technology that keeps the world’s largest enterprises one step ahead of data loss and ransomware—turning what used to be backup’s daily grind into something automated, secure, and effortless. Since 2013, our Compass © platform has quietly protected mission-critical data for customers across 44 countries, replacing fragile legacy systems with intelligent, self-running cloud protection. We’re a team of relentless problem solvers who’d rather reinvent the rules than accept “that’s just how backup works.”

The Role

We’re hiring an AI-native Senior Marketing Manager to own our demand engine — from first impression to qualified pipeline. This is not a role about publishing more content. It’s about building a repeatable, AI-powered system that compounds — one that generates pipeline, accelerates our customers and partners, and gets smarter every month. You’ll own the number, build the engine, and have the autonomy to make it count.

Primary Responsibilities

Pipeline & demand generation

Net-new qualified meetings and pipeline generation as your core metric.

Marketing-sourced and marketing-influenced revenue — you own the number.

Define how Cobalt Iron captures, nurtures, and converts demand end-to-end, building the foundation for a repeatable, scalable demand engine.

AI-driven marketing systems

Use AI (Claude preferred) to accelerate campaign creation, personalization, testing, and optimization.

Build a system that improves over time and surfaces the trends and insights that sharpen our strategy.

Think in systems, automation, and scale — repeatable workflows, not manual one-offs or low-value content.

Organic & owned channels

Stand up and scale our core organic and owned channels

SEO/GEO (generative search), lifecycle and email, content, and website conversion.

Run focused ABM progra...