Senior Director, Marketing Operations

Overview

This is a hybrid role if located in Raleigh, NC or Charlotte, NC with the expectation that time working will regularly take place inside and outside of a company office. Open to remote in several markets for highly qualified candidates.

The Senior Director, Marketing Operations is the enterprise leader responsible for leading marketing as a disciplined, scalable, and performance-driven business function. This role provides the operational foundation that enables marketing strategy to be translated into coordinated execution, measurable outcomes, and sustainable growth across the organization.

Leading the planning, intake governance, prioritization, workflow, resource management, and capacity planning functions, the Senior Director ensures that marketing teams operate with consistency, accountability, and efficiency. This leader will drive the evolution of a modern, AI-enabled marketing operating model, leveraging automation, data, and best-in-class processes to improve agility, productivity, and business impact.

As a strategic partner to senior marketing and business leaders, this role is responsible for building the infrastructure, governance, and operational rigor required to optimize resources, maximize return on marketing spend, and continuously improve execution across teams, channels, and customer experiences. Responsibilities: Enterprise Marketing Operations Leadership* Lead and optimize the end-to-end enterprise marketing operating model, ensuring alignment across planning, prioritization, execution, governance, and performance management. * Establish clear processes, decision rights, and accountability structures across marketing and key partner functions. * Serve as the central orchestrator across teams, channels, platforms, and stakeholders to ensure coordinated, efficient execution. * Translate strategic priorities into scalable operational plans that enable business growth and marketing effectiveness.

**Marketing Resource...