Senior Digital Marketing Specialist, Content

Job Location

Fully remote. Candidates must reside and work within the United States.

Job Overview

As a Senior Marketing Content Specialist, you will help develop and lead content strategies across the content team, with a strong focus on performance-driven content that supports demand generation, lead capture, and channel optimization. This role involves overseeing project planning, development, and execution of content programs focusing on lead generation, research, customer insights, brand awareness, and content performance across digital channels (SEO, paid media, email, and social).

Job Responsibilities

The Senior Digital Marketing Specialist, Content is responsible for partnering with the Sr. Manager, Institutional Growth and Demand to develop and execute comprehensive content strategies that align with our brand’s objectives and target audiences. They will possess a strategic vision and a data-driven approach that will amplify our content’s impact and drive overall business growth.

• Collaborate with the broader marketing (PMM and Growth and Demand) team to develop and refine content strategies based on performance insights, search intent, audience targeting data, and funnel metrics.
• Leverage SEO and paid media insights to inform content topics, formats, messaging, and prioritization throughout the customer journey.
• Partner with the Web Strategist to align content strategy with website architecture, navigation, and user experience best practices.
• Support the development of content frameworks and page-level strategies for key conversion and engagement pages.

Content Performance & Optimization

• Partner with SEO and paid media stakeholders to evaluate content performance and identify opportunities for optimization across channels.
• Monitor and optimize on-site content performance (engagement, conversion rates, bounce rates) in partnership with web and analytics stakeholders.
• Identify opportunities for content improvements...