Content Marketing Specialist

Location

Fully Remote, USA. Must live and work within the USA.

Job Overview

The Content Marketing Specialist, Regional Marketing, supports the development and execution of full-funnel demand generation campaigns tailored to specific geographic markets. This role works closely with the Senior Campaign Manager to ensure campaigns reflect regional priorities, cultural nuances, and educational trends. The specialist will help coordinate content production, manage timelines, and analyze performance metrics to optimize campaign effectiveness.

Job Responsibilities

• Assist in executing regional marketing campaigns aligned with strategic goals and local market needs.
• Support the development of persona-driven messaging and content tailored to regional audiences.
• Conduct market research to identify regional trends, funding landscapes, and audience preferences.
• Collaborate with cross-functional teams (sales, curriculum, research, customer success) to ensure campaign relevance.
• Maintain editorial calendars and campaign timelines, ensuring timely delivery of assets.
• Coordinate with external contractors and vendors for content production and localization.
• Monitor campaign performance and provide insights to inform optimization strategies.
• Ensure all content adheres to brand guidelines and SEO best practices.
• Contribute to the development of messaging frameworks and persona journeys.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in B2B marketing; EdTech or SaaS experience a plus.
• Strong organizational and project management skills.
• Ability to synthesize market research into actionable insights.
• Excellent written and verbal communication skills.
• Familiarity with marketing tools (e.g., Wrike, Brandfolder, Highspot).
• Detail-oriented with a proactive mindset.

To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/....