Senior Digital Marketing Manager

About the Role

We are seeking a Digital Marketing Manager to lead our digital transformation and drive measurable business growth — including significant increases in inbound leads, pipeline contribution, and online subscriptions. Reporting to the Chief Marketing Officer, this is a high-impact, high-visibility role for a creative, analytically rigorous marketer who can both set strategy and execute with precision. The ideal candidate brings deep B2B digital marketing expertise, a transformational mindset, and hands-on fluency with how AI and large language models (LLMs) are reshaping modern marketing.

Responsibilities

• Own and grow our digital presence across all channels — SEO/GEO, paid search (SEM/Google Ads), display, paid social, content syndication, and emerging channels — with a clear focus on B2B pipeline generation.
• Lead the evolution of our SEO strategy to include Generative Engine Optimization (GEO), ensuring our brand is well-represented in LLM-generated responses and AI-powered search experiences (ChatGPT, Perplexity, Google AI Overviews, etc.).
• Develop and execute demand generation programs precisely targeted to RANE's Ideal Customer Profile (ICP), including firmographic and behavioral segmentation.
• Redesign and optimize the website to improve user routing, conversion pathways, and top-of-funnel lead capture — applying CRO best practices and UX principles.
• Build and maintain a full-funnel reporting framework that tracks leads from source through to close, providing clear attribution and ROI visibility across channels.
• Systematically leverage AI and LLM-powered tools — for content creation, audience research, campaign optimization, personalization, and workflow automation — to multiply marketing effectiveness and efficiency.
• Drive a culture of experimentation: routinely generate hypotheses, design A/B and multivariate tests, and apply learnings to continuously improve conversion rates and digital ROI.
• Partner...