Senior Creative Strategist, Performance Marketing

Location

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Remote

Employment Type

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Full time

Location Type

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Remote

Department

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Marketing

About Cantina

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About the Role

Cantina’s marketing team is expanding! We're looking for a Senior Creative Strategist with expertise in both traditional and AI-based performance ad production and a track record of systematically developing concept-driven ads at scale that lower CPIs. In this role, you'll manage external agencies and in-house creative teams to deliver high-impact creative that drives users to download and become engaged users in Cantina.

The Senior Creative Strategist, Performance Marketing will drive the creative quality and strategic direction of our paid performance marketing campaigns.

What You’ll Do

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
• Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases.
• Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
• Define creative strategies and vision for AI-generated ads.
• Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
• Set the creative inputs across creative testing plans to optimize creative.
• Ma...