Senior B2C Marketing Manager (Lifecycle & Growth)

Senior B2C Marketing Manager (Lifecycle & Growth)

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Department

Marketing, B2C Location: Remote Type: Full-Time Reports to: VP, B2C Marketing & Operations

Why This Role Exists

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Benzinga is a high-velocity financial media company with a fast-growing B2C subscription business. Every message we send and every page we build moves a real revenue number, and this is the senior operator who owns that work end to end.

You will run our email and SMS programs, build and optimize the funnels that turn free users into trials and trials into paying subscribers, and drive a continuous experimentation cadence across all of it. You work with real autonomy: read the funnel, decide what to test next, build it, ship it, and own the result.

*If you want a role where your work ships weekly, where the test you launched on Monday shows up in the revenue dashboard by Friday, and where there is a clear path to grow as the function scales, this is it.*

What You Will Own

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Three areas, equally weighted. You own the outcome on each.

• Email and SMS. Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers from day 1 to day 365, across both channels, coordinated so the two reinforce rather than collide.
• Funnel and conversion. Build and optimize the landing pages, signup flows, and checkout experiences that move users from interest to paid, plus the event and webinar workflows that feed the funnel.
• Experimentation. Own the testing roadmap across your channels and pages. Decide what to test next based on what the funnel is telling you, ship it, scale what works, kill what doesn't, and report the revenue impact.

Across all three, you own the numbers on your programs, protect deliverability and list health, and keep attribution clean so every send and page is traceable to a source and a result.

**How Y...