Search Engine Optimization Specialist

SEO and Digital Marketing Specialist (In-Office – Wilmington, NC)

Join our agency team to lead on‑page, technical, and local SEO campaigns for clients across multiple industries, with a strong focus on WordPress and measurable performance.

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About us

“So you’re a little weird? Work it! A little different? OWN it! Better to be a nerd than one of the herd!”

– Mandy Hale

We’re a diverse team of collaborative producers and strategic thinkers who solve complex marketing challenges for our clients. If you enjoy troubleshooting, testing ideas, and turning data into clear SEO wins, you’ll fit right in.

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Key responsibilities

• Execute on‑page SEO updates on WordPress sites (titles, meta descriptions, headers, internal links, images)
• Perform technical SEO audits using SEMrush and other tools; implement fixes in WordPress where appropriate. Senior developer assistance would be provided for advanced technical issues.
• Monitor and optimize site performance, crawlability, indexing, and Core Web Vitals
• Develop and implement local SEO strategies for service‑area businesses
• Manage and optimize Google Business Profiles (posts, categories, NAP, photos, UTM links)
• Build and maintain local citations and directory listings for priority locations
• Plan and execute off‑site SEO tactics, including link building and guest posting
• Prepare SEO‑optimized content (blogs, service pages, landing pages) aligned with keyword strategy
• Configure and maintain Google Analytics and Google Search Console; set up goals and basic reporting
• Analyze campaign performance and present clear insights and next steps
• Collaborate with account managers and designers to align SEO with broader marketing goals

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Requirements

• Advanced SEO knowledge across on‑page, off‑page, technical, and local SEO
• Solid hands‑on experience with WordPress (themes, plugins, SEO plugins, content updates)
• Proficiency with key SEO and analytics tools (SEMrush or similar, GA4, GSC)
• Strong...