Search Engine Optimization Specialist

Overview

Join our dynamic digital marketing team as a Search Engine Optimization (SEO) Specialist and drive the visibility, traffic, and success of our online platforms! In this energetic role, you will harness your expertise in SEO strategies, web analytics, and content optimization to elevate our brand’s presence across search engines. Your innovative approach will help us reach new audiences, improve user engagement, and boost conversions through data-driven decisions and creative solutions. This paid position offers an exciting opportunity to shape our digital footprint and grow your career in a fast-paced environment.

Duties

• Develop, implement, and refine comprehensive SEO strategies to improve organic search rankings across multiple search engines.
• Conduct thorough keyword research to identify high-impact opportunities aligned with business goals.
• Optimize website content, metadata, HTML tags, and images to enhance search engine visibility and user experience.
• Manage and improve website architecture using content management systems like WordPress, ensuring seamless navigation and accessibility.
• Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, and others to monitor performance metrics and identify growth opportunities.
• Build quality backlinks through strategic link-building campaigns to increase domain authority and search engine trust.
• Collaborate with content creators and social media teams to develop engaging content that supports SEO objectives.
• Implement technical SEO enhancements involving JavaScript, CSS, HTML, and other web technologies to improve site speed and functionality.
• Track website performance with web analytics tools; analyze data to inform ongoing optimization efforts.
• Coordinate with e-commerce teams to optimize product pages, metadata, and conversion pathways for maximum sales impact.
• Stay current on the latest SEO trends, algorithm updates, and best...