Search Engine Optimization Specialist

Overview

Join our dynamic digital marketing team as a Search Engine Optimization (SEO) Specialist and drive the visibility, traffic, and success of our online platforms! In this energetic role, you will harness your expertise in SEO strategies, web analytics, and content optimization to elevate our brand’s presence across search engines. Your innovative approach will help us reach new audiences, improve user engagement, and boost conversions through data-driven decisions and creative solutions. This paid position offers an exciting opportunity to shape our digital footprint and grow your career in a fast-paced environment.

Duties

• Develop, implement, and refine comprehensive SEO strategies to improve organic search rankings across multiple search engines.
• Conduct thorough keyword research to identify high-impact opportunities aligned with business goals.
• Optimize website content, metadata, HTML tags, and images to enhance search engine visibility and user experience.
• Manage and improve website architecture using content management systems like WordPress, ensuring seamless navigation and accessibility.
• Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, and others to monitor performance metrics and identify growth opportunities.
• Build quality backlinks through strategic link-building campaigns to increase domain authority and search engine trust.
• Collaborate with content creators and social media teams to develop engaging content that supports SEO objectives.
• Implement technical SEO enhancements involving JavaScript, CSS, HTML, and other web technologies to improve site speed and functionality.
• Track website performance with web analytics tools; analyze data to inform ongoing optimization efforts.
• Coordinate with e-commerce teams to optimize product pages, metadata, and conversion pathways for maximum sales impact.
• Stay current on the latest SEO trends, algorithm updates, and best practices to ensure continuous improvement.

Skills

• Proven experience in SEO strategy development and execution across diverse platforms.
• Strong knowledge of search engine algorithms and ranking factors including keywords, metadata, backlinks, and site structure.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs or similar platforms.
• Expertise in web technologies including HTML, CSS, JavaScript; ability to troubleshoot technical issues affecting SEO performance.
• Experience with content management systems like WordPress or similar platforms for content optimization.
• Familiarity with conversion optimization techniques to enhance user engagement and drive sales or leads.
• Knowledge of social media management tools for integrating social signals into SEO strategies.
• Ability to perform detailed keyword research for targeted campaigns within various niches including e-commerce environments.
• Understanding of web analytics principles for measuring success through metrics like traffic volume, bounce rate, conversions, and engagement levels.
• Strong communication skills for collaborating across teams including marketing, development, and content creation departments. Embark on this exciting journey as an SEO Specialist where your expertise will directly influence our digital growth! We’re committed to fostering a vibrant environment that values innovation, continuous learning, and professional development—help us shape the future of online visibility!

Job Types: Part-time, Contract, Temporary

Pay: $20.00 - $30.00 per hour

Work Location: Remote