Real Estate Marketing Coordinator

Marketing Coordinator

*POSITION OVERVIEW:*

We are seeking an exceptional Marketing Coordinator to join our dynamic team. In this role, you will interact daily with real estate agents, understand their business goals, and provide tailored marketing strategies and services to help them thrive. This position is perfect for a highly energetic, people-oriented professional who thrives in a busy sales environment and enjoys continuous learning, growth, and change.

*JOB SUMMARY:*

The Marketing Coordinator collaborates with real estate agents to develop and execute strategic marketing and personal branding initiatives that drive business growth. This role prepares marketing materials, ensures brand consistency, and enhances digital presence across websites and social media platforms. This position provides training and support on company tools and resources while coordinating marketing timelines and deliverables. Through proactive partnership and continuous improvement, this position elevates the overall effectiveness of marketing services provided to agents.

*ESSENTIAL FUNCTIONS:*

Agent PartnershipBusiness Growth

• Collaborate and work proactively with agents to design and execute strategic, creative personal branding and marketing plans.
• Facilitate positive relationships with agents by offering value, delivering consistent services, and helping grow their businesses.
• Conduct one-on-one or office-wide training sessions on Coldwell Banker Hearthside tools and resources.

Marketing ContentBrand Management

• Design, deliver, edit, and optimize marketing materials including brochures, flyers, postcards, newsletters, social media content, and more.
• Maintain brand standards across all messaging and collateral as mandated by Coldwell Banker Hearthside and BlueEdge Marketing.
• Assist with website management, including written and digital content updates.
• Update and maximize social media channels with scheduled posts, updates, and a...