Product Marketing Manager: Load Centers, Meter Combos & Surge Protective Devices

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to

Product Marketing Director - Smart Buildings NEMA __

Your role and responsibilities

In this role, you will have the opportunity to represent global divisions in the country to drive sales and market growth. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.

The work model for the role is: Cary, NC; Remote (for the right fit) #Li-Remote

You will be mainly accountable for

• Go‑to‑Market & Growth Strategy: Lead U.S. product marketing strategy and commercialization, defining value propositions, positioning, pricing, and launch plans aligned with global strategy and market needs.
• Business Planning & Performance: Drive achievement of product marketing targets through annual marketing and business plans, forecasts, budget oversight, and cross‑functional execution with sales, CX, and communications teams.
• Market, Product & Supply Alignment: Translate customer, market, and competitive insights into actionable plans by partnering with global product management, SIOP, manufacturing, IT, and sales on standards, features, master data, and product availability.
• Sales Enablement & Program Leadership: Enable sales effectiveness through training, tools, and guidance, while leading VOC initiatives, product launches, and multi‑program commercialization efforts with launch partners and third‑party representatives.

Qualifications for the role

* BS/BA required in marketing, business, engineering, or relevant field. MBA pre...