Product Marketer, Mainframe Software Division

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Job Description

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The Broadcom Mainframe Software Division is seeking a strategic, high-impact Product Marketer to join our thriving team. In this individual contributor role, you will lead the marketing strategy and execution for one or more core solution segments, including AIOps, DevOps, Data Management, Infrastructure, Security, Workload Automation & Beyond Code. This is an in-office (non-remote) position.

Core Responsibilities

• Strategy & Planning: Craft comprehensive Product Marketing plans and Account-based Marketing (ABM) tactics aligned with business priorities.
• Creative Content Authoring: Formulate compelling value propositions and author customer-facing presentations, collateral, videos, and client stories.
• Competitive Positioning: Incorporate market differentiation into all content and guide product teams on technical content creation.
• Field Engagement: Create high-velocity sales tools, including competitive battlecards and objection-handling talk tracks, that directly increase product adoption.
• Cross-Functional Leadership: Partner with Product Management, Sales, and Value Stream leaders to tackle prioritized business challenges.
• Performance Analysis:Structure quantitative analyses of product and account performance to drive data-driven decision-making.
• External Engagement:Support analyst relations, PR, and industry events.

Requirements

• Communication Mastery: Exceptional writing and presentation skills with the ability to influence stakeholders at all levels.
• Strategic Execution: Adept at managing budgets, project timelines, and complex cross-functional negotiations.
• Analytical Mindset:Strong skills in applying data to optimize marketing...