Product Marketing Manager

Your role

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Bring your curiosity to work as our next Product Marketing Manager . Y ou will be responsible for driving profitable growth and market share for the assigned product portfolio across North America, including the United States and Canada. This position reports directly to the Vice President / Business Line Manager and collaborates cross-functionally with Sales, Marketing, Customer Service, Logistics, Product Management, and Operations teams throughout North America.

Short Description

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In the Product Marketing Manager role, you will work closely with Regional Sales Managers, Business Development Managers, National Account Managers, customers, dealers, and Product Companies to identify growth opportunities, develop market strategies, and expand our presence across key industries and channels. You will also actively pursue the development of dedicated dealers, specialty channels, strategic partnerships, and new business opportunities.

In partnership with Divisional Marketing and Product Companies, you will help define future product requirements, influence product roadmaps, and ensure our portfolio remains competitive and aligned with customer needs.

Your day-to-day

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Business Development & Market Growth (60%)

* Own and execute the go-to-market strategy for the assigned product portfolio across North America. * Develop and manage dealer networks, distribution channels, strategic partnerships, and specialty market channels. * Identify, prioritize, and pursue new business opportunities, key accounts, OEMs, and emerging market segments. * Support Regional Sales Managers and Business Development Managers in securing strategic opportunities and closing complex deals. * Develop market penetration plans to increase revenue, market share, and profitability. * Conduct customer visits, site assessments, product demonstrations, and technical consultations to support sales growth. *...