Digital Marketing Communications Manager

Your role

-------------

As a Digital Marketing Communications Manager, your mission is to lead and elevate North America Customer Center’s digital presence and marketing impact by driving integrated digital marketing, branding, and creative execution—aligning closely with business priorities, enhancing customer engagement, strengthening brand consistency, and enabling growth through data‑driven digital experiences and effective team leadership.

You will

• Deploy the digital marketing strategy for the North America Customer Center (NACC) across email, web, and paid digital channels.
• Collaborate with BLMs, sales managers, and business development managers to align digital programs with local sales priorities and growth targets. (e.g., HubSpot email campaigns, workflows, lead generation and quality control, and marketing pipeline contribution).
• Manage e-commerce, Edwards MyVacuum, and digital conversion initiatives to improve online engagement and revenue impact.
• Oversee digital advertising programs (search, display, social) to support product, service, and brand priorities.
• Drive the Edwards CC North America local web presence, including structure, content strategy, UX, and ongoing optimization.
• Lead SEO, site optimization, and content performance improvements to grow organic traffic and engagement
• Manage social media strategy, content calendar, and performance across relevant platforms (e.g., LinkedIn, Facebook, Instagram and more)
• Oversee internal digital communications platforms (e.g., SharePoint), ensuring clarity, consistency, and usability.
• Collaborate with global divisional marketing/communications teams to align regional execution with corporate brand strategy.
• Ensure all creative output - digital, print, and sales tools – is high quality and on-brand Partner with sales and product teams to develop effective, customer-focused sales enablement and collateral.
• Directly manage and develop a Marketing Graduate – a marketing tea...