Product Marketing Associate - Imaging & Resection

Requisition ID

66674

Title

Product Marketing Associate - Imaging & Resection

*Arthrex, Inc. is a global medical device company and a leader in new product development and medical education. Arthrex is actively searching for a Product Marketing Associate or an Associate Product Marketing Manager to lead, plan and execute downstream marketing for products in our Imaging & Resection portfolio. The successful candidate will build relationships with key customers and internal departments to develop creative marketing and promotional plans. The position is onsite based in Naples, FL – not remote. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.*

Essential Duties and Responsibilities

• Work closely with Product Marketing and Product Management to develop and manage promotional planning and execution for products and brands at Arthrex
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
• Annually present marketing plans to the leadership team and the Product Management team
• Lead a monthly review of progress and updates for the Product Management team.
• Meet regularly with MarComm to discuss priorities and timelines for Imaging & Resection product promotional assets and campaigns
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
• Provide creat...