Product Marketing & GTM Lead

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment

Position Type: Full-Time, Remote

Working Hours

Flexible with overlap for U.S. business collaboration

About the Role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.

This is not a coordination role.

You will be the first GTM hire, responsible for

• Product launch execution
• Beta user acquisition
• Positioning & messaging
• Demand generation
• Outreach campaigns
• Launch systems & playbooks

You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.

If you’re someone who:

• Thrives in ambiguity
• Loves building from zero
• Thinks strategically but executes hands-on
• Has launched SaaS products before

This role is a strong fit.

What You’ll Own

Go-to-Market Strategy & Product Launch (Core Focus)* Own the full GTM strategy and execution for: * + Product A + Product B * Build launch plans from: * + Positioning + Messaging + Campaigns + Distribution + User acquisition * Personally execute initiatives instead of delegating them * Apply learnings from Product A to improve Product B launches

Beta User Acquisition & Outreach

* Identify and recruit beta users * Execute creative outreach strategies to engage early adopters * Build meaningful relationships with users and collect feedback * Drive early product adoption and engagement

Positioning & Messaging

* Develop clear, compelling product positioning * Craft messaging that communicates: * + Pain points + Value propositions + Product differentiation * Ensure messaging resonates with target audiences and drives action

Launch Campaigns & Growth Assets

* Build: * + Landing pages + Email campaigns + User onboarding sequences + Launch materials * Support demand generation and early growth initiatives * Coordinate with stakeholders and partners to execute launches successfully

Playbook & Process Development

* Document: * + GTM learnings + Launch systems + Outreach workflows + Performance insights * Build repeatable GTM frameworks for future launches * Improve launch efficiency and scalability over time

What Makes You a Strong Fit

* You thrive in startup environments with high ownership * You are highly execution-focused and move quickly * You can operate independently without heavy structure * You are comfortable wearing multiple hats * You think strategically but execute tactically * You iterate fast based on feedback and data

Required Experience & Skills

* Proven experience as an early GTM hire *(employee #1–5 preferred)* * Experience leading at least one successful SaaS product launch end-to-end * 4–8 years of experience in: * + Product marketing + Demand generation + Growth marketing + GTM strategy * Strong copywriting and messaging ability * Experience managing: * + Outreach + Campaigns + Launch execution * Experience building scalable systems and processes

Nice to Have

* Experience in early-stage B2B SaaS startups * Familiarity with: * + Product-led growth + Beta testing programs + Founder-led marketing * Experience with: * + CRM systems + Marketing automation + Landing page builders + Email platforms * Strong understanding of startup growth dynamics and GTM experimentation

What a Typical Day Looks Like

* Build and optimize launch plans * Refine positioning and messaging * Run outreach campaigns for beta users * Create landing pages and launch assets * Analyze user feedback and campaign performance * Coordinate with leadership and stakeholders * Document systems and improve launch processes

In short

You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.

Key Metrics (KPIs)

* Successful product launches * Beta user acquisition and engagement * Conversion rates across launch funnels * Pipeline and demand generation performance * Speed and quality of GTM execution * Scalability of launch systems and playbooks

Why This Role Stands Out

* First GTM hire with high ownership * Direct collaboration with startup leadership * Opportunity to shape multiple product launches * Fast-moving, execution-driven startup environment * Significant growth potential into: * + Head of Growth + Product Marketing Lead + GTM Director

Interview Process

* Initial Phone Screen * Video Interview with Pavago Recruiter * Client Interview with Marketing Leadership * Offer & Background Verification

Apply Now

If you:

• Love building GTM systems from scratch
• Thrive in startup execution environments
• Know how to launch and grow B2B SaaS products
• Want ownership and direct impact

This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.