Pipeline Marketing Specialist - North America

Company Description

QAD is building a world-class SaaS company, providing enterprise software solutions globally. We are a virtual-first company, enabling our team to work primarily from home, while fostering a collaborative culture focused on growth, innovation, and well-being. We value diversity and strive for an inclusive environment where everyone feels empowered to contribute to our success.

Job Description

The Pipeline Marketing Specialist is the execution engine behind QAD’s North America demand generation and account-based marketing (ABM) programs. Positioned at the intersection of demand creation and demand capture, you will activate in-market accounts and drive manufacturing buyers through the pipeline. This is not a lead-generation role focused on form fills; you will be measured directly on account activation, pipeline creation, and velocity. You'll report to our Global Revenue Marketing Director.

Location: Remote – U.S. (Continental U.S. near a major hub airport), *ideally Miami where our corporate HQ is located, but not required.*

Key Responsibilities

• Demand Generation & Campaign Execution: Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.
• ABM Program Management: Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.
• BDR & Sales Collaboration: Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up.
• Pipeline & Marketing Operations: Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.
• Asset Coordination: Partner with Corporate and Global Marketing teams to...