Pipeline Marketing Specialist - North America

Company Description

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QAD is building a world-class SaaS company, providing enterprise software solutions globally. We are a virtual-first company, enabling our team to work primarily from home, while fostering a collaborative culture focused on growth, innovation, and well-being. We value diversity and strive for an inclusive environment where everyone feels empowered to contribute to our success.

Job Description

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The Pipeline Marketing Specialist is the execution engine behind QAD’s North America demand generation and account-based marketing (ABM) programs. Positioned at the intersection of demand creation and demand capture, you will activate in-market accounts and drive manufacturing buyers through the pipeline. This is not a lead-generation role focused on form fills; you will be measured directly on account activation, pipeline creation, and velocity. You'll report to our Global Revenue Marketing Director.

Location: Remote – U.S. (Continental U.S. near a major hub airport), *ideally Miami where our corporate HQ is located, but not required.*

Key Responsibilities

• Demand Generation & Campaign Execution: Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.
• ABM Program Management: Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.
• BDR & Sales Collaboration: Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up.
• Pipeline & Marketing Operations: Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.
• Asset Coordination: Partner with...