Performance Marketing Manager (Member Growth - B2C)

The Role We Need

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PadSplit is hiring a Performance Marketing Manager to help scale and optimize paid acquisition for Member Growth — the people who live in PadSplits. This is a hands-on role: working alongside our performance marketing team, you’ll help manage our paid channels day to day — running campaigns, managing budget pacing and performance, and handling the testing and reporting that keep our spend efficient. You’re in the accounts every day, building, optimizing, documenting, and surfacing what the data is telling us. Everything you do ladders up to a single mission: lowering acquisition costs and expanding our reach so we can help solve the

affordable housing crisis.

The Person We Are Looking For

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You’re a hands-on performance marketer who likes living in the data and on the ad platforms. You know paid search, paid social, and paid mobile, and you’re comfortable executing campaigns, managing tests, and keeping a close eye on what’s working versus what isn’t. You’re especially strong on the reporting side — organized in how you document, clear in how you track results, and good at spotting the signal in the numbers and helping turn it into insight. You don’t make the creative or write the copy yourself, and you don’t set which variants get tested — but you run the tests cleanly, watch the right metrics, and make sure the team can see what happened and why it matters. You’re proactive and take ownership of the campaigns you run.

### Here’s What You’ll Be Doing Day-to-Day:

• Channel Management: Execute daily operations across paid search, social, mobile, and partner listings. Ensure consistent messaging and targeting, and monitor account health to catch anomalies early.
• Budget & Pacing: Monitor daily spend pacing and reallocate budgets to hit targets. Make precise bid adjustments at the campaign, ad set, keyword, and audience levels to maximize efficiency.
• **Ca...