Patient Recruitment Digital Media Buyer

Digital Media Buyer - United States (Remote)

ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster.

As a values-driven organisation, integrity, collaboration, agility, and inclusion are at the heart of how we work and interact with each other, customers, patients and suppliers.

We have an incredible opportunity for a Digital Media Buyer to join ICON’s Patient Recruitment Solutions (PRS) digital team. The Digital Media Buyer is responsible for digital advertising deployment, optimization, and reporting. They will work collaboratively with the Design, Copy, and Media team members to deliver patient-facing web content to facilitate impactful patient recruitment campaigns.

Location

United States (Remote)

What you will be doing

• Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
• Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
• Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
• Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
• Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
• Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
• Liaise with media agencies and external vendors to support patient recruitment initiatives

Your profile

• 3-5+ years digital campaign set up & management experience
• Experience with materials development and deployment (inclusive of static ads and short-form video re...