Part-Time Paid Social Media Buyer - Ecommerce

Part-Time Paid Social Media Buyer - In Person

Location: Folsom, CA Schedule: Part-time, in person, 15-25 hours per week Pay: $22-$30/hour, depending on experience

About LingoDodo

LingoDodo creates premium screen-free language learning toys for children. We sell direct-to-consumer through Shopify and are looking for a hands-on paid social person to help us profitably grow our ecommerce sales.

This is an in-person role at our Folsom office. This is not a remote position.

Position Overview

We are looking for a part-time Paid Social Media Buyer who has real experience running ecommerce ads, especially on Meta/Facebook and Instagram.

The right person should be comfortable inside Meta Ads Manager, understand ROAS, CPA, CTR, CPM, frequency, creative testing, retargeting, and daily optimization. We are not looking for a general social media manager or video editor. We already have a content team creating videos and ads. This role is focused on launching, monitoring, testing, and improving paid ad performance.

Responsibilities

• Manage and optimize Meta/Facebook and Instagram ad campaigns
• Launch new ads using creative assets provided by our content team
• Monitor daily performance including spend, revenue, ROAS, CPA, CTR, CPM, and frequency
• Identify winning ads and recommend budget increases
• Identify losing ads and recommend when to turn them off
• Build simple daily and weekly performance reports
• Help create a structured testing plan for hooks, offers, audiences, and creatives
• Work with our content team to request new ad variations based on performance
• Support TikTok Ads, Google Ads, and YouTube Ads over time if qualified
• Help improve tracking, attribution, and campaign organization

Requirements

• Hands-on experience managing Meta Ads for ecommerce
• Experience with Shopify or direct-to-consumer brands preferred
• Ability to explain campaign performance clearly and simply
• Strong understanding of ROAS, CPA, MER, CTR, CPM, frequenc...