Paid Search, Senior Digital Marketing Manager

Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Paid Search, Senior Digital Marketing Manager to develop and manage multi-channel digital campaigns with a strong focus on paid search, performance media, and measurable outcomes. You’ll guide campaigns from strategy through execution and optimization while collaborating across analytics, UX, creative, and development teams. The ideal candidate brings deep expertise in search marketing, data-driven optimization, and digital analytics, with the ability to translate performance data into actionable insights for clients and internal teams.

Responsibilities

• Lead digital marketing programs with a primary focus on paid search, SEO, email marketing, display advertising, and website optimization.
• Manage performance media campaigns across platforms such as Google Ads (Search, Performance Max, YouTube) and Microsoft Advertising, optimizing through audience targeting, automated bidding, and data-driven experimentation.
• Define campaign success metrics, analyze performance across platforms, and deliver insight-driven reporting and recommendations.
• Conduct SEO audits and implement best practices across content, on-page, and technical SEO, developing recommendations that improve organic discoverability, strengthen integrated search strategies, and increase organic website traffic.
• Leverage AI-powered analytics and automation tools to uncover insights, optimize audience targeting, and enhance campaign performance.
• Develop and manage email marketing programs, including automation, segmentation, A/B testing, deployment, and reporting.
• Research and apply Generative Engine Optimization (GEO) best practices to ensure client content is discoverable and accurately represented within AI-powered search platforms (e.g. ChatGPT, Google AI Overviews, Bing, Claude, Perplexity).
• Improve processes for collecting, analyzing, and visualizing campaign perf...