Paid Media Manager

About the Role

Tove Digital is a boutique digital marketing agency with a focus on paid media and analytics. We’re looking for a data-driven, creative, and performance-focused Paid Media Manager to lead multi-channel paid media programs that directly impact customer acquisition and revenue growth.

Our Paid Media Manager will work closely with the agency founder to deliver measurable results for a diverse client portfolio across industries including fashion/apparel, tech, medical device, education, service-based, and more.

The ideal candidate is equally comfortable working in Meta/Google ad platforms managing the launch and day-to-day of paid media campaigns as they are defining campaign strategies/KPIs and interacting with clients directly.

This position will play a key role in the entire process

• Onboarding new clients
• Defining campaign strategies and KPIs
• Conducting market research
• Assisting with creative and copywriting
• Campaign build and execution within ad platforms
• Day-to-day optimization and updates to campaigns within the ad platforms
• Reporting performance back to clients and stakeholders

Key Responsibilities

• Manage day-to-day performance and execution for paid media channels including Meta, Google Ads, LinkedIn, and others, with a strong emphasis on eCommerce performance and revenue growth
• Monitor daily campaign performance and make bid/budget adjustments to hit KPIs
• Maintain ongoing, proactive, and consistent communication with clients on account progress, performance, and problem resolution
• Pull weekly and monthly performance reports with actionable insights and commentary
• Conduct audience research, keyword research, and competitive analysis
• Assist in developing A/B tests for ad copy, creative, and landing pages
• Support client onboarding by setting up tracking (pixels, UTMs, GA4)
• Stay current on platform updates and industry trends

Qualifications

• 2–4 years of hands-on paid media experience, preferably at an agency and preferably working with eCommerce brands
• Proficiency in Google Ads and Meta Ads Manager (required); LinkedIn, TikTok, or programmatic a plus
• Google Ads certification preferred
• Solid understanding of analytics platforms (GA4, Looker Studio)
• Strong attention to detail and ability to manage multiple client accounts simultaneously
• Excellent written communication skills for internal and client-facing reporting
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Nice to Have

• Experience with Shopify and eCommerce analytics tools
• Familiarity with CRM platforms (HubSpot, Salesforce)
• Basic knowledge of SEO and how it complements paid strategy

Salary

* $65,000 - $78,000 depending on experience

Pay: $50.00 - $75.00 per hour

Work Location: Remote