Marketing Manager - Remote

Marketing Manager

SUMMARY

The Marketing Strategy Team serves as the connective tissue of the AllCampus marketing team, bringing together the tactics and outputs of each vertical (Paid Media, SEO, UX, Content, Creative) into a cohesive, holistic strategy that drives partner performance forward. They are the advocate for their partners within marketing and the first line of performance review, working with vertical teams to identify opportunities and risks through data analysis and strategic insight.

The Marketing Manager reports to the Associate Director of the Marketing Strategy team and is accountable for setting the right strategic direction within their assigned portfolio and ensuring the team collectively hits performance targets. They monitor and interpret marketing performance, translate business objectives into marketing goals, and ensure all marketing efforts align with both partner expectations and internal revenue goals. This role is partner-facing when deep marketing performance and strategy communication is required, and this individual acts as the central hub routing information and alignment across all internal and external stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Serve as a lead marketing strategist and point person for a portfolio of assigned programs, including long-term and short-term planning, execution, evaluation, optimization, and reporting to meet and exceed partner annual enrollment targets.
• For new and existing AllCampus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student and stage of the prospective student journey
• Partner closely with partnership service directors and enrollment directors as part of the AllCampus pod team structure to monitor program health and lead collaborative optimizations.
• Collaborate with cross-functional channel managers (Paid Digital, SEO, Email, Soci...