Marketing Manager Account Based Marketing (AB

Marketing Manager, Account-Based Marketing (ABM) & Regional Demand Generation

Reports to: Director, Demand GenerationDepartment: MarketingStatus: Full Time; Exempt

Date Written/Revised

3.12.26Location: RemoteTravel Requirements:occassional POSITION SUMMARY This role is ideal for a marketer who enjoys bringing structure, focus, and analytical discipline to complex, fast-moving environments. The Marketing Manager will drive measurable growth across Learning.com’s priority states through highly structured, data-driven Account-Based Marketing (ABM) programs aligned with revenue targets. This role is expected to apply disciplined prioritization and make trade-off recommendations when competing demands do not align with defined revenue objectives in partnership with sales and regional leaders. Strong analytical skills, disciplined project management, and advanced fluency in Salesforce and HubSpot are essential to ensure campaigns are targeted, measurable, and tied to revenue outcomes.

This person will devise and own ABM campaign strategy and end-to-end execution: audience research, account insights, campaign execution, reporting, and cross-functional coordination with Sales, CSM, Product Marketing, and RevOps. Confidently and respectfully challenge requests that do not align with agreed revenue priorities or campaign strategy. The ideal candidate thrives in creating organized systems and brings clarity and focus to fast-moving environments by protecting focus on the highest-impact revenue priorities. They build repeatable processes, and ensure campaigns run with precision from planning to performance tracking. RESPONSIBILITIES* ABM Strategy & Execution * Build and manage structured ABM programs targeting tiered districts, ensuring alignment with business goals, revenue expectations, and defined regional revenue hypotheses. * Evaluate incoming regional marketing requests against priorities and defined re...