Marketing Coordinator

Job Summary

We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will drive the planning, execution, and optimization of digital marketing campaigns across multiple channels. Your expertise in SEO, social media marketing, content creation, and web analytics will be essential in enhancing brand visibility and engagement. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to impactful marketing initiatives that propel our organization forward.

Duties

• Develop and implement comprehensive digital marketing campaigns, including paid search marketing (SEM), social media advertising campaigns, and email marketing strategies.
• Manage and optimize website content using content management systems like WordPress, ensuring alignment with SEO best practices through keyword research and SEO tool.
• Bring more tax clients.
• Utilize SEO tools and Google Analytics to monitor website performance, analyze user behavior, and generate detailed web analytics reporting to inform ongoing campaign adjustments.
• Coordinate social media management efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter; create engaging content and manage social media advertising campaigns to boost audience engagement.
• Oversee website management tasks including website updates, HTML/CSS modifications, and troubleshooting using JavaScript or SQL where necessary for performance improvements.
• Conduct conversion optimization activities by analyzing user journeys, testing landing pages, and implementing improvements to increase lead generation and sales conversions.
• Collaborate with cross-functional teams on marketing automation initiatives, integrating tools like Google Tag Manager for tracking purposes and ensuring seamless campaign setup across digital channels.

Qualifications

* Proven experience with digital marketing platforms...