Marketing Coordinator

Job Summary

We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will drive the planning, execution, and optimization of digital marketing campaigns across multiple channels. Your expertise in SEO, social media marketing, content creation, and web analytics will be essential in enhancing brand visibility and engagement. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to impactful marketing initiatives that propel our organization forward.

Duties

• Develop and implement comprehensive digital marketing campaigns, including paid search marketing (SEM), social media advertising campaigns, and email marketing strategies.
• Manage and optimize website content using content management systems like WordPress, ensuring alignment with SEO best practices through keyword research and SEO tool.
• Bring more tax clients.
• Utilize SEO tools and Google Analytics to monitor website performance, analyze user behavior, and generate detailed web analytics reporting to inform ongoing campaign adjustments.
• Coordinate social media management efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter; create engaging content and manage social media advertising campaigns to boost audience engagement.
• Oversee website management tasks including website updates, HTML/CSS modifications, and troubleshooting using JavaScript or SQL where necessary for performance improvements.
• Conduct conversion optimization activities by analyzing user journeys, testing landing pages, and implementing improvements to increase lead generation and sales conversions.
• Collaborate with cross-functional teams on marketing automation initiatives, integrating tools like Google Tag Manager for tracking purposes and ensuring seamless campaign setup across digital channels.

Qualifications

• Proven experience with digital marketing platforms including Google Ads (AdWords), Facebook Advertising, and Google Analytics.
• Strong technical proficiency with website management tools such as WordPress, HTML, CSS, JavaScript, SQL, and content management systems.
• Skilled in content creation, copywriting for various digital formats, graphic design using Adobe Creative Suite (Photoshop), and content management systems.
• Demonstrated ability to execute social media management strategies and social media advertising campaigns effectively.
• Knowledge of SEM strategies, keyword research techniques, conversion optimization tactics, and web analytics reporting methods.
• Familiarity with marketing automation tools and web analytics platforms to measure campaign performance accurately.
• Excellent communication skills with an eye for detail; capable of managing multiple projects simultaneously in a fast-paced environment.

Join us as a Marketing Coordinator if you're passionate about leveraging cutting-edge digital marketing techniques to elevate brand presence! This paid role offers a vibrant environment where your creativity meets strategic thinking—helping us reach new audiences while sharpening your professional skills every day!

Pay: $50,425.89 - $60,727.96 per year

Benefits

* Flexible schedule

Work Location: Remote