Marketing Automation Manager

Job Summary

The Marketing Automation Manager will develop a robust email and SMS program using Salesforce Marketing Cloud. This role focuses on building and operating the email and SMS channel in Salesforce Marketing Cloud to deliver the communications that engage B2B and B2C audiences. A successful candidate has expertise in audience segmentation, email marketing, performance tracking and optimization, and marketing automation platforms. We are committed to both Salesforce CRM and Marketing Cloud, and you are expected to be fluent in the platforms.

This is a high-visibility role that requires close partnership across Product Marketing, Sales, IT, Agency partners, etc., and requires strong skills in effective verbal and written communication. Your are expected to be knowledgeable of and apply industry-best practices for email/SMS marketing, attribution and reporting. The ideal candidate will have a strategic, analytical, collaborative mindset with the ability to manage digital communications initiatives independently under general guidance and is eager to drive the channel success.

Reporting to

Sr. Manager, Digital Marketing Operations

Location

Hybrid from Nashville, TN (preferred); remote from all other locations

Responsibilities/Essential Duties

• Build and operationalize multi-touch customer journeys in Journey Builder based on lifecycle strategy and business requirements.
• Implement dynamic, personalized content and audience-based variations across Salesforce Marketing Cloud, including but not limited to Email Studio, Journey Builder, Audience Builder, Content Builder, Mobile Studio, and Web Studio.
• Maintain an organized information architecture across your projects, campaigns, naming conventions, etc. to ensure proper performance tracking.
• Possess HTML/CSS skills and can autonomously define and develop email templates and automations that are customizable and scalable.
• Write SQL queries to build data exten...