Marketing Assistant

Job Summary

We are seeking an energetic and detail-oriented Marketing Assistant to join our dynamic marketing team. In this role, you will support the development and execution of innovative marketing campaigns across multiple channels, including digital, social media, and content creation. Your enthusiasm for marketing trends and technical proficiency will help elevate our brand presence and drive engagement. This paid position offers an exciting opportunity to gain hands-on experience in a fast-paced environment while contributing to impactful marketing initiatives that reach diverse audiences.

Responsibilities

• Assist in the planning, setup, and management of digital marketing campaigns, including paid search marketing (SEM) and social media advertising campaigns on platforms such as Facebook and LinkedIn
• Conduct keyword research using SEO tools to optimize website content and improve search engine rankings
• Support website management tasks using content management systems like WordPress, ensuring content is current, engaging, and optimized for SEO
• Create compelling content for blogs, social media posts, email marketing campaigns, and landing pages that resonate with target audiences
• Analyze web analytics reporting through tools like Google Analytics and Google Tag Manager to track campaign performance and identify opportunities for conversion optimization
• Collaborate with graphic designers to produce visual assets using Adobe Creative Suite (Photoshop, Illustrator) for digital ads and social media posts
• Manage social media accounts by scheduling posts, engaging with followers, and running targeted advertising campaigns to boost brand visibility
• Assist in setting up marketing automation workflows to nurture leads and improve overall campaign efficiency
• Support the team in website performance monitoring, technical troubleshooting (HTML, CSS, JavaScript), and implementing website updates or improvements
• Contribute to B2B marketing ef...