Marketing & Communications Director

The Marketing & Communications Director works collaboratively with the Director of Advancement and Ruff Start Rescue’s management team to help create strategies that enhance organizational visibility and build Ruff Start Rescue’s brand. This includes defining Ruff Start Rescue’s core messaging and brand identity, and developing an organization-wide communications strategy. The Marketing & Communications Director, leading a small team of staff and approximately 20+ highly dedicated and skilled volunteers, is responsible for articulating that vision and mission to the general public using direct strategies and tactics in public relations, direct marketing, social media, and other online marketing tools to engage Ruff Start Rescue’s audiences.

Availability

Full-time, exempt position. Typical schedule is approximately 40 hours per week, with flexibility to work additional hours as needed to meet business and organizational needs. Must be on-site at the Princeton office a minimum of 3 days a week, and the rest of the week is remote.

Essential Job Functions

Strategic Marketing & Brand Leadership

• Develop and own a 12-24 month marketing strategy aligned with Ruff Start Rescue’s mission, strategic plan, fundraising goals, and long-term brand positioning.
• Establish and communicate clear annual marketing priorities that guide organization-wide decision-making.
• Serve as the internal authority on brand voice, messaging standards, and storytelling strategy.
• Lead cross-department collaboration to ensure marketing effectively supports development, programs, operations, and community engagement.

Brand & Messaging Strategy

• Define and maintain a cohesive brand identity across all digital, print, media, and campaign communications.
• Ensure messaging is transparent, mission-driven, emotionally compelling, and aligned with long-term trust-building goals.
• Guide the organization in strategic storytelling decisions, including what...