Lead Product Marketer, Developer Platform

POS-8087

Our mission at HubSpot is to help millions of organizations grow better.

The Product Marketing team is looking for a Lead Product Marketer to own go-to-market strategy and positioning for HubSpot's rapidly expanding portfolio of developer and agent infrastructure products. This role will shape how developers, AI-assisted builders, partners, and customers understand and adopt products including the Developer Platform, APIs, MCP, CLI, AI coding tools, etc. You'll operate at the center of one of HubSpot's most strategic growth areas, helping define HubSpot's position as the platform of choice for developers and agents.

This is a highly cross-functional role that partners closely with Product, Developer Relations, Engineering, Brand, Communications, Legal, Marketing, and executive leadership to deliver launches, shape narratives, and drive adoption. The ideal candidate combines technical fluency, strategic storytelling, and strong operational ownership to navigate a fast-moving and technically complex product landscape.

What You'll Do

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* Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot's developer products.

* Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc.

* Define and evolve HubSpot's emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools.

* Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives.

* Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences.

* Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders.

* Develop launch assets,...