Senior Product Marketer

POS-15797

At HubSpot, our mission is to help millions of organizations grow better, and we need exceptional product marketers to help us do that. We are hiring a Senior Product Marketer for our Marketing Hub PMM team.

As a Senior Product Marketer, you'll be responsible for driving product marketing for our Marketing Hub product, including leading launches, amplifying usage for existing capabilities, and developing GTM strategies and product positioning for capabilities that haven't launched yet. This includes naming, competitive analysis, customer feedback, feature prioritization, go-to-market (GTM) planning and execution; you help represent the product, showcase its value and help it grow a strong user base. You'll work with a cross-functional team across product, sales, marketing, brand, communications, legal, web strategy, creative, customer success, and more to pull off remarkable launches and drive sales and adoption.

We're looking for an experienced product marketer, A driver; with a strong owner's mindset and demonstrated ability in driving product launches, go-to-market strategies, sales-enablement and product growth via direct and partnership channels. A storyteller who can tell authentic and relatable stories and An Operator who is adept at building and maintaining lasting relationships & working cross-functionally across product, sales, partnership, marketing, and other support teams to drive meaningful growth for their portfolio.

In this role you will

• Work closely with Product to define the positioning and value proposition for HubSpot's Marketing Hub features, educating the company, our prospects, and customers on the jobs it solves for, use cases it helps with, how it is differentiated, and more.
• Own the value proposition, positioning, messaging, customer persona, and use cases.
• Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning includin...