Head of Growth Marketing

Remote (US nationwide) · $130,000–$140,000 base plus a bonus of up to 20% tied to pipeline and revenue targets · Reports to the CEO Build and lead marketing in full, from strategy and positioning to execution, as SIY Global's marketing team of one, with a first-year focus on pipeline. Location: Remote, US nationwide Reports to: Ryan Heinl, CEO Compensation: $130,000–$140,000 base plus a bonus of up to 20% tied to pipeline and revenue targets Benefits: Competitive health, dental and vision benefits. About SIY Global SIY Global delivers EQ-powered leadership development. Our approach is rooted in our origins at Google, where the Search Inside Yourself (SIY) program was originally created based on a unique blend of neuroscience, emotional intelligence, and attention training. In 2012, we launched a non-profit to bring our programs worldwide, and in 2022, we spun off as a venture-backed public benefit corporation. To date, we've helped develop more than 500,000 people and certified more than 1,000 facilitators. Clients include Google, SAP, Allianz, Toyota Financial Services, Capital One, Cox, Pepsi, Grubhub, Saab, Georgia Tech and Rutgers Health. What Makes Us Different We believe the best leadership development starts upstream. Most programs focus on behavior: what leaders should say and do. We focus on what drives behavior, the fundamentally human skills of perception and emotional intelligence that shape how leaders read a situation and decide how to respond. Leaders who build these skills perform well even when conditions are high-stress and unpredictable, because they aren't relying on a script. We believe in the power of live, instructor-led sessions that allow leaders to learn from each other, and we're always adding to a range of programs that address the toughest leadership challenges today. The Role At SIY Global, you'll work alongside a close-knit team that isn't afraid to build something new, and that cares about work that makes a real difference in people's lives. We test new ideas, learn quickly, and keep improving what works. As our marketing team of one, you'll have the rare chance to build marketing in full, from strategy to execution. You'll have a seat at the leadership table, shaping the go-to-market strategy, a supportive executive team, and opportunity to shape the direction of the company. You'll also have access to AI tools, contractors, and partners to extend what you can create. The work you do will connect directly to results you can see and own. You'll Thrive Here If You: - Want to build things from start to finish, with an executive team that backs you. - Enjoy exploring new technologies and trying new ways to create work that resonates with people. - Want to shape strategy while staying hands-on with the work that made you love marketing in the first place. - Are excited to help lead the direction of a company alongside a bold, entrepreneurial leadership team. - Are motivated by seeing your work turn directly into results you can measure and own. - Believe in our mission: that emotional intelligence can improve the world of work and help people accomplish difficult things while keeping their humanity. Key Responsibilities Your first-year focus is pipeline. Everything below matters, and you'll prioritize it behind turning interest into conversations, deals and revenue. *Marketing strategy and leadership* - Serve as a member of the leadership team, contributing to company strategy, priorities, and decisions. - Set the annual marketing strategy and quarterly plans in alignment with the CEO and sales. - Manage the marketing budget and allocate investment toward the programs that drive revenue. - Share marketing performance and insights with the leadership team. - Bring market and customer insight into planning, including buyer research, competitive trends, and what's happening in the L&D and HR landscape. *Demand generation* - Own the buyer journey from first awareness of SIY to meetings set with sales. - Build and run a demand generation strategy across digital, paid, email, content, and events. - Own the website and build it into a primary source of new business, with content that attracts the right buyers and a clear, easy path for them to start a conversation with us. - Deliver an AEO strategy to support SIY showing up in relevant search results and AI assistant answers. - Develop campaigns for priority segments and industries. *Marketing operations* - Manage the CRM and marketing automation, including lifecycle stages, data quality, and segmentation. - Build lead routing and follow-up processes so buyers who reach out get a fast, personal response and a smooth handoff to sales. - Set up tracking and attribution that leadership can trust for budget and investment decisions. - Build dashboards and reporting on marketing's contribution to new business and revenue. - Manage and evolve the marketing tech stack, including AI tools that increase what the function can produce. *Sales partnership* - Create and maintain the core sales collateral, including presentations, program overviews, proposals, case studies, and follow-up materials. - Work closely with sales to plan content and campaigns that engage prospects at each stage. - Partner with sales on outbound and account-based outreach. - Focus on sales as your internal customer. *Brand, positioning, and programs* - Own the SIY brand, including voice, visual identity, messaging, and how we show up across channels. - Sharpen positioning around EQ-powered leadership and the Perception Box. - Position and launch new programs, and work with sales to package offers that make it easy for new clients to start. *Content and creative* - Produce and direct creative across writing, design, video and social, using AI tools and contractors. - Shape SIY's thought leadership agenda and help build our internal experts into visible thought leaders through editorial strategy, ghostwriting, and platform development. - Manage contractors and vendors for design, video, paid media, and other specialized work. *Events and webinars* - Plan and run live and virtual events, including webinars, roundtables, and conferences. - Develop partnerships and co-marketing with industry associations and outside experts. *Client marketing* - Run programs that re-engage past clients and expand existing relationships. - Work with client success to turn clients and certified facilitators into case studies, referrals, and advocates. What You Bring - A track record of building pipeline and contributing to revenue growth. - B2B marketing experience, including leading marketing at a professional services, consulting, leadership development, or HR tech company. - You run structured experiments and judge them on buyer conversations and deals, not clicks or lead volume. - Experience marketing a considered B2B sale: services or solutions with several stakeholders, long cycles and deals in the tens of thousands, not only product-led or self-serve funnels. - Strategist and hands-on doer: comfortable setting direction and producing the work yourself. - You're excited to be a one-person marketing team, and comfortable using AI tools and managing contractors and vendors to get the work done. - Strong writing skills, including content that executives read and share. - Experience with demand generation and marketing automation. - Hands-on experience with a CRM and a website CMS: you've set up forms, workflows, reports and web pages yourself. HubSpot experience is preferred but not required. - Experience with answer engine optimization (AEO), which means showing up in AI assistants' answers, or a strong desire to test and learn your way into it. - Experience planning and running events and webinars. - Experience working closely with sales teams. Nice to Have - Experience marketing to CHROs, L&D leaders, or talent executives. - Video, design, or social media production skills. - Account-based marketing experience. - Early-stage company experience. How to Apply Click Apply to complete a short application. You'll share: - Your résumé. - Your LinkedIn profile URL. - Short notes on 1 to 3 pipelines you built yourself, with the numbers: channel, buyer conversations or meetings, deals created, pipeline $, time frame and your role. It takes about 15 minutes. Questions? Email careers@siyglobal.com.

Pay: $130,000.00 - $140,000.00 per year

Benefits

• Dental insurance
• Health insurance
• Vision insurance

People with a criminal record are encouraged to apply

Application Question(s)

• Do you have a track record of building pipeline that contributed to revenue growth?
• Have you done B2B marketing, including leading marketing at a professional services, consulting, leadership development, or HR tech company?
• Have you marketed a considered B2B sale: services or solutions with several stakeholders, long cycles and deals in the tens of thousands?
• This is a one-person marketing team. Are you excited to work this way, using AI tools and managing contractors and vendors to get the work done?
• Have you personally set up forms, workflows, reports and web pages in a CRM and a website CMS?
• Which CRM and website CMS have you set up yourself?
• Do you have experience planning and running events and webinars?
• Do you have experience with demand generation and marketing automation?
• Short notes on 1 to 3 pipelines you built yourself, with the numbers: channel, buyer conversations or meetings, deals created, pipeline $, time frame and your role.

Work Location: Remote