Cybersecurity Demand Generation Manager

As SubRosa's Demand Generation Manager, you'll build and run the programs that bring new customers to Sable, our security and compliance platform. You'll own campaigns from first touch to trial signup across email, landing pages, retargeting and events, and report on what actually drives trials and pipeline. This role suits a hands-on B2B marketer who sets the plan, does the work, and reports directly to the CEO. Remote (US), with occasional travel for trade shows.

Responsibilities

• Plan and run multi-channel demand generation campaigns, with email marketing at the center, to grow free trial signups.
• Build audience segments, manage list quality and protect email deliverability.
• Own campaign landing pages and conversion: brief and test pages with our developers, and use session recordings and heat maps to improve signup rates.
• Manage retargeting and paid budgets, allocating spend based on results.
• Create the content and assets each campaign needs, matched to each industry we serve.
• Work with sales so every qualified lead and trial is followed up quickly.
• Work with our SEO specialist so organic traffic feeds the same funnel.
• Run campaigns before, during and after the trade shows we attend.
• Report weekly on trial starts, cost per trial and pipeline by channel, and act on what the numbers show.
• Your impact: you'll build the engine that turns interest in Sable into trials and customers, and help decide where we invest next.

Skills

• Core: B2B demand generation, email marketing and automation, campaign management, conversion optimization and marketing analytics.
• Platforms: HubSpot or a similar CRM and marketing automation platform; web analytics such as Google Analytics; session recording and heat-mapping tools.
• Landing pages: designing and testing pages, and briefing them clearly in Figma or a similar tool.
• Paid: retargeting and social advertising on platforms such as Meta and LinkedIn.
• Writing: clear, plain copy for emails, landing pages and ads.
• Additional experience: B2B SaaS, cybersecurity or compliance marketing; free-trial or product-led funnels; MSP or channel marketing; event marketing.

this is a fully remote position. Candidates in all close to the Cleveland, Ohio area preferred.

Pay: $68,000.00 - $82,100.00 per year

Benefits

• 401(k)
• Flexible schedule

Application Question(s)

• Does your previous demand generation experience include working within cybersecurity, or a similar IT – based industry?
• Describe one campaign you ran: the goal, what you did, and the result in numbers.
• What target were you measured on in your most recent role, and how did you do against it?

Experience

* B2B demand generation: 3 years (Required)

Willingness to travel

* 25% (Preferred)

Work Location: Hybrid remote in Beachwood, OH 44122