Head of Enterprise Marketing

### ABOUT THE ROLE

Descript is at an inflection point. We have 50M+ users, genuine product-market fit, and a real opportunity to move upmarket—converting high-fit self-serve users into consolidated enterprise contracts and going after the accounts that belong in our pipeline. As Head of Enterprise Marketing, you'll own that motion end-to-end.

This is a builder role for someone who's done it before: someone who can meticulously understand what's driving inbound interest, identify which accounts to go after and why, and design the campaigns, lifecycle plays, and conversion experiments to bring them in. You'll co-own upmarket pipeline with Sales, partner with Product on the self-serve-to-enterprise conversion motion, and partner with our in-house Growth/Paid team and RevOps to make sure the whole system is instrumented and accountable.

The raw materials are here—a passionate user community, a strong product, and a large market. This hire shapes what we do with them upmarket.

### WHAT YOU'LL DO

Pipeline Strategy & Execution

• Co-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipeline
• Build and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and execution
• Develop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what message
• Design account-based programs with messaging and experiences calibrated to high-fit accounts
• Own and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targets
• Source and manage contract and agency resources as needed

Self-Serve to Enterprise Conversion

• Partner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments that move them toward consolidated contracts
• Build l...