Growth Marketing Manager

Remote I Full-Time I $90-$110K

Position Overview

We are seeking a high-impact Growth Marketing Manager to own and execute our full-funnel marketing strategy. This role is ideal for a seasoned marketer with deep experience in B2B2C industries, niche audience targeting, and multi-channel lead generation. You will be equally comfortable crafting demand generation strategy, writing an email sequence, planning a webinar, and setting up marketing logistics — and most importantly know how to measure what works.

You will report directly to VP of Marketing and play a key role in shaping how IRBsearch reaches and converts its target audiences across investigators, legal professionals, process servers, bail bondsmen and repossession professionals.

Key Responsibilities

• Own the full-funnel demand gen strategy to drive qualified leads, Trials, and sales including customer engagement
• Build, launch, and optimize campaigns across paid, partnerships, email and more.
• Develop email nurture sequences, drip campaigns, and lifecycle marketing programs in HubSpot or similar platforms.
• Identify and test new channels (affiliate, co-marketing, content syndication) to expand reach.
• Partner with Product and Sales to identify high-value segments and align marketing efforts accordingly.
• Manage campaign calendars, budgets and vendor relationships across all marketing channels.
• Conduct A/B Testing on ads, emails, landing pages, CTAs and more to continuously improve performance

Success Metrics

• In the first 90 days drive lead growth by executing multi-channel acquisition campaigns with a target of increase monthly signup volume
• Improve lead to signup conversions across all marketing channels
• Establish a healthy cost per acquired user by optimizing channel mix and audience targeting across verticals ensuring efficient speed while scaling volume

Qualifications

* 5+ years of B2B marketing experience, with at least 2 years in a grow...