Growth Marketing & User Insights Specialist

Position Overview

Ideatrix Cogn AI Lab is seeking a highly motivated Growth Marketing & User Insights Specialist to help scale our AI-powered gaming products, including AI Wolves. This role combines growth marketing, content creation, user research, automation, and product feedback analysis. The ideal candidate is a fast learner, strong communicator, and hands-on executor who enjoys experimenting with new technologies and AI tools.

Key ResponsibilitiesGrowth Marketing & Promotion

• Maintain, optimize, and continuously improve existing promotion and user acquisition systems.
• Design and execute influencer marketing campaigns across TikTok, YouTube, Instagram, X, Reddit, Discord, and other channels.
• Explore and implement growth hacking strategies to increase user acquisition, retention, and engagement.
• Identify and test new marketing channels, partnership opportunities, and viral growth mechanisms.
• Monitor campaign performance and recommend improvements based on analytics and user behavior.

Marketing Automation & API Integration

• Maintain and enhance promotion workflows through API integrations and automation tools.
• Connect and manage marketing platforms, CRM systems, social media tools, analytics platforms, and AI services.
• Develop and optimize automated content distribution, reporting, and user engagement processes.
• Evaluate and implement new AI-powered marketing tools to improve efficiency and scalability.

AI-Powered Content Creation

• Create promotional videos, social media content, and marketing assets using AI-powered tools.
• Generate and edit short-form videos, trailers, product demonstrations, and influencer collaboration materials.
• Develop engaging content tailored to multiple platforms and audiences.
• Collaborate with designers, developers, and product teams to create compelling product stories.

User Research & Product Insights

* Collect, organize, and analyze user feedback from app stores, surveys, community channels, so...