Growth Marketer

The Growth Marketer will play a key role in accelerating Left On Friday's next phase of growth. Reporting to the Head of Retail & Digital, this role will drive customer acquisition, scale high-performing marketing channels, and uncover new opportunities to grow revenue across North America and beyond.

Equal parts strategist and operator, this individual will own performance marketing initiatives across paid media, affiliate, influencer, and emerging channels, using data, testing, and insights to continuously improve results. They will partner closely with Brand, Creative, Ecommerce, CRM, and Retail teams to turn ideas into action and drive measurable business impact.

The ideal candidate is analytical, curious, and growth-obsessed, with a passion for finding smarter ways to acquire customers, improve efficiency, and fuel long-term brand growth.

What You'll Do

Customer Acquisition & Growth

• Develop and execute customer acquisition strategies that support revenue and profitability goals.
• Identify opportunities to scale customer growth across existing and emerging channels.
• Continuously test and optimize channel mix, audience strategies, and investment allocation.
• Monitor performance against acquisition, revenue, and efficiency targets.

Performance Marketing

• Own paid media strategy across Meta, Google, Affiliate, and other performance-focused channels.
• Manage external agency partners and hold them accountable for performance and execution.
• Evaluate channel performance and recommend investment shifts to maximize return.
• Stay current on platform changes, industry trends, and emerging opportunities.

Forecasting & Budget Management

• Build monthly, quarterly, and annual acquisition forecasts.
• Manage growth marketing budgets and investment planning.
• Monitor performance against forecasts and proactively identify risks and opportunities.
• Partner with leadership on growth planning and revenue forecasting.

**Attribution & An...