Growth and Revenue Marketing Manager

Description

The Manager of Growth + Revenue Marketing is responsible for driving pipeline and opportunity creation by managing how leads are captured, worked, and converted across the funnel.

This role is focused on performance, ensuring high-intent leads move efficiently from initial engagement through Sales Accepted Leads (SALs) into qualified opportunities. This includes improving follow-up, aligning closely with Sales and an outsourced BDR partner, and strengthening the systems and processes that support lead management and conversion.

You will work across the marketing team to execute campaigns and programs, including webinars, digital channels, trade shows, and emerging AI-driven discovery, that contribute directly to the pipeline and support consistent opportunity creation.

Success in this role requires someone who can both execute and think strategically, identify where performance is breaking down, test solutions, improve results, and adapt quickly — someone who can take ownership of their work while remaining open to feedback and input from the team.

Essential Functions / Tasks / Duties / Responsibilities

### Growth + Pipeline

• Own performance across the full funnel.
• Turn leads into pipeline by improving segmentation, routing, and follow-up strategy.
• Identify where conversion is breaking down and implement solutions to improve results.
• Partner closely with Sales to improve lead quality, follow-up effectiveness, and opportunity creation.
• Establish and refine SLAs across Marketing and Sales to keep the pipeline moving.
• Use data and performance insights to continuously improve conversion and pipeline velocity.

### Campaigns, Webinars + Channels

Digital + Lifecycle

• Plan and execute integrated campaigns across channels that drive qualified pipeline that results in sales opportunities.
• Manage and optimize paid channels with a focus on pipeline impact and cost efficiency.
• Improve website conversion performa...