ServiceNow
Group Vice President, Americas Field Marketing
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Job Description
Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
Job Description
ServiceNow is seeking a Group Vice President (GVP), Americas Field Marketing to lead marketing strategy and execution across the AMS . This is a field marketing leadership role at its core — owning pipeline contribution, Sales alignment, and the regional marketing programs that move accounts and buying groups from awareness to action.
The GVP is a strategic thinker who brings the operational rigor to convert insight into execution. They know how to set priorities across a large, complex region — identifying where marketing investment will have the greatest commercial impact and making the sequencing decisions that reflect both market opportunity and Sales urgency.
A critical part of the role is knowing how to leverage the resources available within ServiceNow's Integrated Marketing (IM) program — understanding when global buying group campaigns are the right activation vehicle for AMS accounts, how to localize them for maximum relevance in market, and when local programs need to fill the gaps IM does not cover. The GVP brings the field perspective that makes global programs work better, and the judgment to know which lever to pull when.
What This Role Requires
* Field Marketing Leadership - Own the AMS marketing strategy and pipeline contribution. Set priorities...
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