Global Marketing Data Analyst

Are you passionate about turning data into meaningful insights that drive business impact? As a Global Marketing Data Analyst, you’ll play a critical role in helping teams understand what’s working, and what’s next, across the full customer journey.

In this role, you’ll connect the dots between data, performance, and decision-making, transforming complex datasets into clear, actionable insights for marketing and commercial teams. You’ll build trusted dashboards, define measurement standards, and help create a consistent, data-driven approach across channels and business units.

This is an opportunity for someone who enjoys both the technical and strategic side of analytics, ensuring data is accurate, accessible, and ultimately used to optimize campaigns, improve performance, and drive measurable growth.

Key Duties and Responsibilities

• Drives actionable insights for optimization to channel managers.
• Supports end-to-end marketing performance measurement across channels and funnel stages, including reach, engagement, leads, pipeline, revenue, and ROI.
• Builds and maintains executive-ready dashboards and scorecards with consistent KPI definitions, filters, and drill paths.
• Establishes and maintains measurement frameworks, including KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks.
• Partners with multi-channel marketing teams to support lead lifecycle tracking, source attribution, and influence reporting.
• Owns measurement-readiness standards, including UTM governance, tagging requirements, event tracking, and QA checklists.
• Performs data QA and reconciliation across platforms, identifies anomalies, and drives root-cause resolution.
• Creates repeatable reporting packs for weekly, monthly, launch, and business review rhythms.

Job Requirements

Minimum Requirements

• Bachelor’s Degree required
• Minimum of 5 years of hands-on experience in marketing data analytics, including building measurement fr...