Franchise Marketing Manager, Southwest

**Position Summary - *This position will be full-time remote, located in Dallas, TX***

The Franchise Marketing Manager, Southwest drives restaurant revenue by executing marketing and advertising strategies in partnership with agencies and franchise operators. This role manages promotional planning, maintains marketing calendars, and develops local influencer and catering partnerships. The Franchise Marketing Manager, Southwest serves as the primary liaison between the Company, agency partners, and the franchise community, providing coaching and support for local store marketing tactics, third-party promotions, and local sponsorship opportunities.

Job duties and responsibilities

*Local Agency Management – Southwest Territory*

• Lead the relationship with the local media agency to ensure marketing strategies align with brand standards.
• Develop, execute, and evaluate ongoing paid media plans.
• Review performance, opportunities, and optimizations during monthly marketing calls.

*New Restaurant Openings Support (NRO)*

• Partner with agencies, Franchise Operations, and Franchise Partners to ensure new restaurants meet or exceed the $21K AUV target for the first six months.
• Develop grand opening marketing strategies within budget guidelines.
• Ensure consistent execution of paid media plans with the local agency.
• Train designated local marketing leads on LRM tactics and Donatos marketing tools.

*Core Market Support*

• Analyze sales, check averages, and transaction trends to recommend effective marketing solutions.
• Identify and share above‑store catering opportunities with Franchise Partners.
• Build relationships with local influencers and content creators.
• Evaluate local market plans (LRM, print, digital) and adjust as needed to improve performance.
• Participate in weekly marketing calls to align strategies, refine plans, and analyze owned and earned channel activity.
• Ensure execution of system incentives and partnerships at the local level...