Experienced Social Media Marketing Specialist

Job Summary

We are seeking an energetic and innovative Social Media Marketing Specialist to elevate our brand presence (Burlington Concrete and Asphalt, Inc and BuildICFStrong) across digital platforms. In this dynamic role, you will craft and regularly post compelling content, develop engaging campaigns, and analyze social media metrics to drive brand awareness and customer engagement. Your creativity and strategic mindset will help us connect authentically with our audience, foster community relationships, and boost our digital footprint through targeted marketing efforts. This paid position offers an exciting opportunity to influence our online voice and grow our brand in a competitive landscape.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and reflect brand identity.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance.
• Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activity to inform marketing strategies.
• Implement paid advertising campaigns on Facebook and other platforms utilizing Facebook Advertising tools to increase reach and conversions.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness and refine strategies accordingly.
• Collaborate with the public relations team to ensure consistent messaging and enhance relationship management with influencers, partners, and community stakeholders.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software...