Email Marketing Specialist

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 53 state/territorial affiliates and seven million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and nature lovers of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitat and waterways, expanding outdoor opportunities, addressing the causes and consequences of climate change, and connecting children with nature.

We are seeking an Email Marketing Specialist to join our Ranger Rick team at the National Wildlife Federation and play a key role in driving the success of our digital marketing initiatives. This position will focus on the development and execution of cross-channel campaigns, audience segmentation, and advanced database management, ensuring that all tactics are implemented effectively to drive revenue growth. We're looking for a team player who demonstrates a strong understanding of how email marketing fits into the bigger strategy, including direct mail, advertising, social media, video marketing, lead generation, and website content optimization.

The Email Marketing Specialist’s role is comprised of these major areas of responsibility and focus:

• Develop and execute strategic email marketing plans and strategies.
• Proof, edit, and track email content from creation to delivery with a strong attention to detail
• Support and manage a lead generation plan.
• Identify target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.
• Work closely with vendors to implement partially integrated email database and fully integrated set-up.
• Use vendor data tools to pull segmentation lists and prepare that data for the email se...