Email Marketing Manager

Overview

Join our dynamic team as an Email Marketing Manager and lead the charge in crafting compelling email campaigns that drive engagement, boost conversions, and elevate brand loyalty. In this energetic role, you will harness your expertise in digital marketing strategies, customer segmentation, and marketing automation to deliver personalized experiences that resonate with diverse audiences. Your innovative approach will ensure our email communications stand out in a crowded inbox, fueling growth and fostering lasting customer relationships. If you thrive in a fast-paced environment and are passionate about leveraging data-driven insights to optimize campaigns, this is the perfect opportunity to make a significant impact.

Duties

• Develop and execute comprehensive email marketing strategies aligned with overall digital marketing goals to maximize engagement and ROI.
• Segment customer databases using advanced tools like Salesforce Marketing Cloud, Mailchimp, HubSpot, or Pardot to deliver targeted messaging tailored to specific audience needs.
• Design visually appealing email templates utilizing Adobe Photoshop, HTML, CSS, and best practices in email design to enhance user experience.
• Implement marketing automation workflows that nurture leads through the sales funnel, utilizing platforms such as Salesforce Marketing Cloud or HubSpot.
• Conduct A/B testing on subject lines, content, send times, and layouts to continuously improve open rates and click-through rates.
• Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools to derive actionable insights for future initiatives.
• Collaborate with cross-functional teams including copywriters and designers to produce compelling content that aligns with brand voice and campaign objectives.
• Maintain compliance with email regulations (e.g., CAN-SPAM Act) and ensure data privacy standards are upheld across all campaigns.
• Stay current on industry trends in digital marketing and email best practices to innovate and optimize our communication strategies.

Experience

• Proven experience managing successful email marketing campaigns within a digital marketing environment.
• Strong proficiency with email marketing platforms such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
• Hands-on knowledge of customer segmentation techniques to target diverse audience groups effectively.
• Skilled in HTML, CSS, and Adobe Photoshop for creating engaging email templates and visual content.
• Experience with marketing automation tools to streamline workflows and enhance personalization efforts.
• Familiarity with analytics platforms like Google Analytics and SQL for campaign performance tracking and data analysis.
• Demonstrated ability to perform A/B testing and interpret results to optimize campaign outcomes.
• Excellent copywriting skills with an eye for compelling messaging that drives action.
• Knowledge of digital marketing principles applied specifically to e-commerce environments is a plus.

Join us as an Email Marketing Manager where your creativity meets data-driven strategy! Bring your expertise in digital marketing tools and techniques to craft impactful campaigns that captivate audiences worldwide—empowering brands through innovative communication!

Pay: $52,845.36 - $63,641.71 per year

Benefits

• Flexible schedule
• Work from home

Work Location: Remote